First to reply wins the mandate

Portal enquiries arrive in the evening, when buyers are on the couch scrolling. The agent who replies while they are still holding the phone gets the viewing. 247clerk is that agent, every night.

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Your practice

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Tuesday

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Hi, is the 3 bedroom in Bryanston on Property24 still available? What's the asking price?20:52

It is still available — asking R3.295m, three bed, two bath with a cottage. Are you looking to buy for yourself, and do you have a budget in mind?20:52

For us to live in. Up to about 3.4m20:55

That works comfortably. Have you been pre-approved for a bond, or is there a property you'd need to sell first?20:55

Pre-approved with FNB up to 3.5m. Nothing to sell20:57

Ideal. Thandi has viewings Saturday at 10:00 and 11:30 — which suits? I'll send the full listing and the rates and levies now.20:57

Saturday 1020:58

Booked: Sat 10:00, 14 Coleraine Drive, with Thandi. She'll confirm in the morning. Bringing anyone with you?20:58

Screened · booked

What it costs you now

The lead is worth minutes, not hours

A buyer enquiring on a listing at 20:30 has enquired on four listings. The first agent to reply gets the viewing; the rest get a polite no.

Viewings for people who cannot buy

Saturdays spent showing a R3.5m house to someone with no pre-approval and a place still to sell is the most expensive way to discover a budget.

Sellers judge you on responsiveness

A seller who watches enquiries on their own listing go unanswered until Monday draws the obvious conclusion at mandate renewal.

What your clerk establishes before you read a word

Budget, asked properly — early enough to be useful and framed so the buyer answers honestly.
Finance status — pre-approved, applying, or cash — the difference between a viewing and a Saturday morning donated.
Whether they have a property to sell — the single biggest predictor of how long the transaction actually takes.
Timeline — buying this quarter or looking around for next year.
Buyer or seller — because a seller enquiring about your listing is a mandate conversation, not a viewing.
Which listing and which portal — so you can see which stock and which spend is actually producing enquiries.

Questions

Does it work with Property24 and Private Property enquiries?

It answers on WhatsApp, which is where those enquiries end up once a buyer clicks through or saves the agent's number. Buyers overwhelmingly prefer to continue on WhatsApp rather than email, and that is the conversation the clerk picks up and qualifies.

Can it book viewings into an agent's diary?

Yes. It offers only slots the agent is genuinely free, books the viewing, sends the address and listing details, and reminds the buyer beforehand. Reschedules are handled in the conversation without anyone being phoned.

Will it give advice on property values or the market?

No. It gives the listing facts you have configured — price, size, rates and levies, availability — and qualifies the buyer. Valuations, negotiation and anything requiring judgement go to the agent. Estate agency is regulated work and the clerk is built to stay on the front desk side of that line.